weekend curfew


Parchute VA Gets Skin-ny

Ladies and blog monsters, just in time for Valentines day, Mercury Records’ Parachute VA is featured in a television ad for NIVEA brand lotion. An acoustic version of “She Is Love” plays while a couple is canoodling on a couch. Check it out:

The track is currently streaming on the band’s Myspace page and will be available for purchase on Feb 10 on iTunes. According the band’s site, a full band version of the track will be available the following day Feb 11. In addition to Myspace, the video appeared online on YouTube and Facebook Monday(2/2)  and has already drawn blog coverage. No word yet on when the spot will air next, but I’d love to catch it live. What program audience does a caps-heavy brand like NIVEA aim toward? Am I going to have to watch an episode of Gossip Girl to see this ad?

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[…] Parchute VA Gets Skin-ny […]

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